"Underdog" Co-Creator BIGGERS Dies

William Watts Biggers, the co-creator of the popular animated series Underdog died at 85 of undisclosed causes last Sunday. Biggers, who was also a novelist, was part of the influential team that created the popular toon while working for New York City advertising firm Dancer Fitzgerald Sample. The team came up with the toon while on an assignment for General Mills to come up with vehicles to promote breakfast cereals.

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